Manuel Sánchez Hernández

For over 15 years, I have helped organizations get more value from AI by building systems, teams, and products, and shaping strategy. I’ve worked with owners, executives, and technical teams at organizations of all sizes, from startups to companies with multibillion-euro revenues.

Most recently at Adevinta, I co-built and led the central machine learning organization and co-led generative AI strategy across European marketplaces. My work combined strategy, platform building, production systems, and large-scale AI adoption, improving both customer experience and internal productivity.

Earlier in my career, I built machine learning capabilities at Schibsted, developed automatic investment strategies at Morgan Stanley in London, and led product and supply initiatives in a Procter & Gamble joint venture in Barcelona.

I also teach and facilitate AI and machine learning for executive and technical audiences. Feel free to contact me if you are interested.

This site collects my writing and selected public projects on AI, LLMs, machine learning systems, software engineering productivity, and evaluation.